GQ ANALYSIS

 

This magazine cover is for a men’s fashion and lifestyle magazine that displays up and coming trends, artists and pop culture icons. This cover has a large image of popular singer drake. He’s dressed in a casual suit wearing a blingy gold watch and sunglasses. This use of mise-en-scene sets the mood for a classy and enjoyable read for the average middle-aged male audience. This audience is captured using celebrities and usually covers a slightly older character, so the use of a younger more modern person is quite nice and captures a younger audience. This is important for cultural industries to access a revenue stream from other audiences.

The assets on the magazine have a limited palette of light blue, white, grey and dark blue. The sue of only 4 colours keeps it simple and is a nice way to divide information often in order of Importance or relevance. For example, the main headline of the cover ‘The best dressed men in the world’ is in a large type face and is bold. It is also divided by different colours bringing emphasis to certain phrases. There are a few smaller subheadings with relevant stories also all in different colours which are legible and draws the viewers’ attention.

The picture of Drake is very large and composed centrally with no assets covering his face. His head even goes above the magazines logo which demonstrates the importance of the singer however also displays GQ’s representation and brand identity. Covers will often do this once they’ve gained a big enough reputation and a recognisable house style.