VOGUE ANALYSIS

 

This magazine is for men’s vogue which purely covers modern fashion. This cover opposes some of the general codes and conventions that are followed by other magazines and has taken a very minimalist approach through the use of assets. All the headings are in white including the magazines logo. This creates a nice flow in the cover and still displays information. The only issue with the same colour text this may take away from the importance of certain stories/ information however to contradict this the headings are of different sizes with smaller copy that follows. This is a good representation how minimalist style can be carried out whilst still marketing and advertising the relevant and important information.

The photo of the model is centrally composed however due to his stance ius slightly diagonal which I think draws the viewers attention down the page to the rest of the information enhancing visibility.

The model on the cover is wearing a suit and has his shirt slightly unbuttoned which displays the fashion but could also attract another audience who possibly has interest in the model more than the fashion, typically a female audience. This opposes the younger male target audience but creates another revenue stream increasing sales. Also the model is wearing very dark tones which contrasts the white text also increasing legibility.

The use of semiotics and the composition of the magazine creates an element of class. This is through lots of subtle things including a serif font that creates an element of class rather than impact. The use of costume and the darker more subtle tones included on the more traditional suit. Also, the use of the suit attracts this more traditional audience opposed to the more modern magazines that are quite liberal through the use of vibrant eccentric clothing especially on men demonstrating the idea of gender performativity in texts like this.