Website Analysis

This website for men’s magazine GQ displays an array of choices and links to relating topics, fashion and lifestyle inspiration and news. These links lead to other areas on the sites and have sub links to news stories and articles relating to the title of the section. The first image upon opening the site is a picture of a female model laying in bed. This could possibly demonstrate the use of gender to intrigue and immerse a typical male audience.

The colour scheme used is quite simple using only black for the text and the logo. This stays this way until you click a link and it changes a sort of gold colour.

This first link leads to a fashion section that has subcategories for style advice and more specific areas of fashion like trainers. This also includes on the all-topic section images of male icons like Brad Pitt, this creates ideas of fandom and how a particular audience could be attracted to reading the article due to his position is society.

This website has a modern contemporary feel using minimal colours for the links and assets and a authentic serif font. I like how the headline/ cover lines follow the same type face as the logo which wraps the page up nicely. The use of a large image as you open the page is visually pleasing and already follows the fashion orientated purpose of the magazine.

I also noticed, as it stood out due to the black backing and white text a subscribe button. This is highlighted in hopes of potential members to easily access a paid subscription, this paywall is a good way to create another revenue stream.

The links cover a variety of areas in fashion and lifestyle-

This link covers fashion and includes images that follow articles related. The first image with the t-shirt reading ‘protect the dolls’ demonstrates vogues political standing and demonstrates the cultural industries ethos and belief of gender and identity.

There are also secondary links to other more specific areas of fashion.

This magazine opens slightly different to the other sites; in newspaper terms it feels more like a broadsheet to a tabloid with more text and smaller images. There are also more links to connect to different areas of the magazine which feels a little more intimidating, again, may be another reason why this is targeted towards a more reading orientated audience.

There is a link that takes you to a page for empowerment which demonstrates the cultural industries desire to reach an audience and express their ethos and political standings. This shows that glamour is quite liberal and modern possibly attracting a younger audience and also a female audience. This is important in the world of fashion as inclusivity and expression is key.